Smiley Icons - When All The Meaning Is In The
Punctuation
Here's a little bit of trivia: do you know
why smiley icons were invented? When the
Internet was young and most communication was
text-based, people quickly discovered a
problem. Text is not very good at conveying
emotion.
We all rely on several different kinds of
visual and audio clues to determine what others
really mean when they say something to us.
The same words can take on a wide variety of meanings
depending on the facial expressions that accompany them.
Likewise, tone of voice and rising or falling inflection can
completely alter how we accept what is being spoken.
As I'm sure you realize, there's no way for a text email to
communicate these nuances of meaning. Someone could be writing
something purely in jest, but there are no clues to let the
recipient know they should read it as humorous. In the worst of
cases, they might be offended by what is written, even when
there was no ill intent. Smiley icons were created to provide
the clues to meaning that text is normally unable to
communicate.
Who actually conceived of the original smiley icons, those
little sequences of characters that show emotions when viewed
horizontally? Like most things that seem unimportant at the
time of their creation, smiley icons don't have a universally
accepted creator. The best claim probably goes to Scott
Fahlman, who used the smiley icon sequence in a message on
September 19, 1982.
Here's how smiley icons are used: when writing an email or
instant message, you might type a message that could be
misconstrued. Even though you meant well, or were attempting
some dry humor, you realize that your message recipient might
not immediately see your good intentions or understand your
sarcasm. So you add a few characters to the end of your
sentence--either a colon-dash-right parenthesis or just a
colon-right parenthesis. By cocking your head to the left,
these characters are suddenly transformed from a meaningless
sequence into a smiley face. When used in this way, smiley
icons immediately let the reader know of your innocent,
humorous intentions. It's the text equivalent of a chuckle, a
wink or a nod.
Smiley icons are widely used today in a variety of personal
text communications, from emails to instant message chats to
mobile phone text messages. New icons and keystroke
combinations have emerged to convey an incredible range of
emotions. But are smiley icons appropriate in business
communication? In formal business communications, probably not.
If you're writing to an acquaintance about a business matter,
you might be able to get away with it. But in cases where your
professionalism and credibility are at stake, it's best to
leave the smiley icons out. Any sentences that could be taken
the wrong way should be edited for clarity.
The other issue in using smiley icons is whether or not your
recipient is familiar with them. What would be the point of
using smiley icons to improve communications if they lead to
even more confusion instead? Granted, there are probably very
few people today who use texting technology who aren't familiar
with at least the most basic smiley icons. Still, if you're
introducing your grandmother to the wonders of email, you might
want to explain what smiley icons are all about first.